Face Match on Google Nest Hub Max

Face Match works alongside Voice Match to provide a proactive experience that’s tailored to each user. When Nest Hub Max recognizes your face, it can proactively show you your personalized content.  This includes things like video messages, reminders, and upcoming calendar events. When you approach Nest Hub Max for the first time each day, you can also choose to see things like the weather, your morning commute, suggestions of music to listen to and top news headlines of the day.

Important: Face Match is not a security feature. It’s used to make your experience with your Nest Hub Max more enjoyable, convenient and specific to you. Your device may not be able to tell the difference between you and, for example, a photograph of your face. If another member of your household looks very similar to you, the device may identify them as you.

Set up Face Match

  1. Make sure your mobile device is on the same Wi-Fi network as your Nest Hub Max.
  2. Open the Google Home app Google Home app.
  3. Tap Settings .
  4. Scroll down to "Google Assistant services," then tap More Settings.
  5. Tap Assistant   Face Match  Set up Face Match.
  6. The app will guide you through the process of taking a few pictures of your face from different angles using your mobile device. 
  7. Tap Allow to turn on personal results.

Make sure your device can recognize you

Face Match works best when the camera built into your Nest Hub Max has a clear view of your face. The best way to do this is to minimize backlighting and make sure your face is properly lit. If the lighting behind you is too bright it can wash out the camera or cast a dark shadow on your face. This is especially true if the light shines directly into the camera. If there’s too much backlighting or not enough light on your face, your facial features may not be detected. 

Additional Face Match setup tips

  • When you’re taking pictures during setup, make sure the lighting behind you is equal to, or darker than the lighting in front of you so there are no shadows on your face. Make sure that any bright lights or sunlight aren’t shining directly into the camera.
  • When you are capturing images of your face during setup, don’t move too fast.
  • Similarly, when you place your Nest Hub Max, make sure no bright lights are shining directly into the camera, and that the lighting behind you is darker or equal to the light in front of you.

Disabling Face Match

  1. Make sure you are on the same Wi-Fi network as your Nest Hub Max.
  2. Open the Google Home app Google Home app.
  3. Tap Settings .
  4. Scroll down to "Google Assistant services," then tap More Settings.
  5. Tap Assistant   Face Match.
  6. Delete your Nest Hub Max from the list of devices with Face Match enabled. Note: Disabling Face Match will delete your face model from your device but it will not delete the enrollment images used to create your face model. To delete Face Match enrollment images, visit myactivity.google.com.


  • Disabling camera sensing will also disable Face Match until camera sensing is re-enabled. Your face model is not deleted from your Hub Max when sensing is disabled.
  • You can also opt-out of Face Match any time from the Google app or Assistant app settings page.
  • When you opt-out of Voice Match, it was also opt you out of Face Match and delete your face model from your device. 

Voice Match and Face Match

Voice Match needs to be turned on to use Face Match. Voice Match allows the Assistant to recognize you when you ask questions, while Face Match further enhances your experience by allowing the Assistant to now proactively identify you and show you personal and helpful content without you having to ask first.  

For example, with Voice Match, you can ask about your upcoming calendar events. Face Match may proactively show them to you when you walk by the display.

Face Match requires Voice Match to provide the best possible experience. For example, if two enrolled Face Match users are standing in front of the Nest Hub Max and one of them asks the Assistant a question, it’s Voice Match that identifies which of the two users was speaking. By knowing which user issued the request, the Assistant knows which of the two users’ personalized content should be displayed on the device.

Important: Voice Match needs to be enabled in order for Face Match to work. Deleting Voice Match for your Nest Hub Max will also permanently delete Face Match for the same device, and your Assistant will no longer be able to recognize your voice or give you personal results on these devices. To access or delete the audio clips or photos you took during Voice Match and Face Match setup, go to myactivity.google.com.

To understand how your data is handled when you use Face Match on your Nest Hub Max, read the Privacy Help Center FAQs page for our connected home devices and services.  Please also read our commitment to privacy in the home.

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