Troubleshooting invalid clicks

Google has sophisticated monitoring and detection systems to identify, report and act on invalid clicks or impressions when our system finds that they may have occurred.

However, if you're concerned about activity that seems suspicious, answer the questions below to find information on click behavior, filtering, and reporting.

What makes you concerned about invalid activity on your ad?I see a discrepancy in my Google Ads click dataI see sudden or large fluctuations in my Google Ads trafficI see many brief or zero-second visits to my siteI see clicks from unexpected locations or IP addressesI see fake form submissions on my siteI see my budget is depleted early every day

I see a discrepancy in my AdWords click dataMy AdWords data differs from my Analytics dataMy AdWords data differs from my site's web logs data or other reporting software's data

I see sudden or large fluctuations in my AdWords trafficA sudden increase in clicksA sudden increase in impressionsA sudden decrease in clicksAn increase in Display Network traffic

I see clicks from unexpected locations or IP addressesI see clicks from excluded IP addressesI see clicks from outside the locations that my ads targetI see many clicks from the same IP addressesI'm concerned about clicks from Google IP addresses

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