Test your campaigns
Propose and test changes to your Search and Display Network campaigns.
- About the 'Experiments' page (formerly drafts and experiments)
- About custom experiments
- Create a video experiment
- About ad variations
- About experiment sync
- About experiment statuses
- Set up a custom experiment
- Apply your ad variation
- Find and edit your experiments
- Monitor your experiments
- Apply a custom experiment
- The statistical methodology behind experiments
- Monitor the performance of a video experiment
- About one-click target ROAS experiments for Shopping
- Monitor the performance of an App Uplift experiment
- About Performance Max experiments
- Set up Uplift experiments for Performance Max
- Set up Standard Shopping campaign vs. Performance Max experiments
- Experiments FAQs
- About app uplift experiment creation Health Check
- App uplift experiment best practices
- About value-based bidding using campaign experiments for Search
- Set up multiple control campaigns vs one Performance Max campaign
- About new broad match experiments
- About Performance Max optimisation experiments: Automatically Created Assets (ACA)-Final URL Expansion
- Set up Dynamic Search Ads or Google display ads campaign vs Performance Max experiments
- Build better experiments with Campaign Guidance
- About Performance Max optimisation experiments: Asset testing