Manage your budgetManaging your budget will help you control your advertising costs and get the most out of your Google Ads investment. Understand how your budget works and get instructions on how to set an average daily budget for your campaign.Get startedBudgets overviewAbout average daily budgetsAbout spending limitsAbout campaign total budgetsAbout shared budgetsHow budget changes take effectSet up and optimizeSet and change an average daily budget for your campaignManage a shared budget across campaignsTroubleshootWhy daily costs might exceed your average daily budgetFix “Limited by budget” status