Common reporting issues
Noticed something awry with your AdWords data? The articles below explain some of the common reporting issues that people run into and how to resolve them.
- Issues with fluctuating impressions
- Fix missing data and discrepancies
- Issues with clicks and clickthrough rate
- About invalid traffic
- Troubleshooting invalid clicks
- Industry standards for measuring clicks and video impressions/viewability
- Differences between Google Ads and third-party data
- About your data's freshness