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Common reporting issues

Noticed something awry with your AdWords data? The articles below explain some of the common reporting issues that people run into and how to resolve them.
  • Issues with fluctuating impressions
  • Fix missing data and discrepancies
  • Issues with clicks and clickthrough rate
  • About invalid traffic
  • Troubleshooting invalid clicks
  • Industry standards for measuring clicks and video impressions/viewability
  • Differences between Google Ads and third-party data
  • About your data's freshness
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