Glossary
Don't know what a term means? See definitions of common Google Ads features and concepts, as well as links to additional details or set-up instructions.
Basic Google Ads terms
- [GA4] Key event
- Ad group: Definition
- Average daily budget: Definition
- Campaign: Definition
- Click: Definition
- Dashboard: Definition
- Default values: Definition
- Destination URL: Definition
- Display URL: Definition
- Final mobile URL: Definition
- Final URL: Definition
- Google Account: Definition
- Google Ads: Definition
- Impressions: Definition
- Keyword close variants: Definition
- Keywords: Definition
- Landing page: Definition
- Maximum CPC bid: Definition
- Paying manager: Definition
- technical account manager (TAM)
All Google Ads terms
- [GA4] Consent signal
- [GA4] Google Analytics 4
- About net cost
- About top and absolute top metrics
- About URL parameters
- Absolute top ads
- Account budgets
- Active View
- Actual cost-per-click (CPC): Definition
- Ad assets
- Ad formats
- Ad group default bids
- Ad group: Definition
- Ad Preview and Diagnosis tool
- Ad Rank
- Ad Rank thresholds: Definition
- Ad status: Definition
- Ad Strength: Definition
- AdSense
- Advertising policies
- Algorithm: Definition
- All conversions: Definition
- Alternate email address
- Asset groups: Definition
- Associations view
- Auction
- Auto-tagging: Definition
- Automated bid strategy: Definition
- Automatic payments
- Automatic placements: Definition
- Average cost-per-click (Avg. CPC): Definition
- Average CPA: Definition
- Average daily budget: Definition
- Average product price (beta): Definition
- Bid adjustment: Definition
- Billed cost: Definition
- Bulk edits: Definition
- Business Profile
- Cache
- Campaign draft: Definition
- Campaign experiment: Definition
- Campaign group: Definition
- Campaign status: Definition
- Campaign: Definition
- Card verification number (CVN)
- Change history
- Click: Definition
- Clickthrough rate (CTR): Definition
- Co-viewing: Definition
- Combined segments: Definition
- Consolidated billing
- Contextual targeting
- Conversion action: Definition
- Conversion cycle: Definition
- Conversion page
- Conversion rate: Definition
- Conversion tracking: Definition
- Conversion value per cost: Definition
- Conversion window: Definition
- Cookie: Definition
- Cost per action: Definition
- Cost per install: Definition
- Cost-per-click (CPC): Definition
- Cost-per-thousand impressions (CPM): Definition
- Cost-per-view (CPV): Definition
- Cost: Definition
- CSV file: Definition
- Customer data file: Definition
- Customer data: Definition
- Customer ID: Definition
- Customer list: Definition
- D-U-N-S number
- Daily spending limit: Definition
- Data source
- Deep link
- Destination ID: Definition
- Destination URL: Definition
- Destination: Definition
- Disapproved: Definition
- Display Network: Definition
- Display partners
- Display URL: Definition
- Domain
- Domain URL extension: Definition
- Eligible (limited all locations): Definition
- Eligible (limited): Definition
- Eligible (Strongly restricted): Definition
- Eligible: Definition
- Encryption: Definition
- End Date: Definition
- Ended campaign: Definition
- Enhanced CPC (ECPC): Definition
- Error sites
- Expanded URL: Definition
- Filter: Definition
- First page bid estimate: Definition
- First position bid estimate: Definition
- Frequency capping: Definition
- Frequency: Definition
- Google Account: Definition
- Google Ads API
- Google Ads promotional code (coupon)
- Google Ads: Definition
- Google Click Identifier (GCLID): Definition
- Google forwarding number
- Google Network
- Google tag ID: Definition
- Hashed data: Definition
- Hashing: Definition
- Hotel eligible impressions: Definition
- Image ad: Definition
- Impressions (co-viewed): Definition
- Impressions: Definition
- In-app actions: Definition
- In-line editing: Definition
- Installs: Definition
- Interactions: Definition
- Invalid clicks: Definition
- Inventory filters: Definition
- IP address
- Key event, Conversion & Purchase definition
- Keyword matching options: Definition
- Keyword Planner: Definition
- Keywords: Definition
- Landing page: Definition
- Location targeting
- Low data
- Low search volume
- Manual CPC bidding
- Manual payments
- Maximize clicks: Definition
- Maximum CPC bid: Definition
- Mobile ad
- Mobile Device ID: Definition
- Monthly invoicing
- Monthly spending limit: Definition
- Multiple sign-in: Definition
- Native ads: Definition
- Negative broad match: Definition
- Negative exact match: Definition
- Negative keyword: Definition
- Negative phrase match: Definition
- Not eligible: Definition
- On-target precision (OTP): Definition
- On-target reach: Definition
- Organic search result
- Pacific Time (PST or PDT)
- Parked domain site
- Path
- Payment method
- Payments profile
- Pending campaign: Definition
- Placement targeting: Definition
- Placements: Definition
- Play rate
- Population: Definition
- Portfolio bid strategy: Definition
- Product and listing groups
- Product data
- Prominence
- Publisher purchased, organic, and unknown clicks: Definition
- Recommended average daily budget: Definition
- Referrer URL
- Responsive ads: Definition
- Return on investment (ROI)
- Search Network: Definition
- Search partners: Definition
- Search terms report: Definition
- Segment: Definition
- Served cost: Definition
- Serving status (previously family status): Definition
- SHA-256 Algorithm: Definition
- Shopping ad: Definition
- Shortform and longform videos
- Smart Bidding: Definition
- Statistics table: Definition
- Subdomain: Definition
- Target cost-per-thousand impressions (tCPM): Definition
- Target CPA bidding: Definition
- Targeting method
- Text ad
- Text overlay ad
- Top ads
- Top of page bid estimate: Definition
- Tracking template: Definition
- Troubleshoot "limited by budget" bid adjustments
- Under review: Definition
- Unique Reach: Definition
- URL
- User id: Definition
- Video publisher
- View rate: Definition
- View-through conversion window: Definition
- Your data