Google Analytics and Google Ads

Google Analytics is a powerful tool that keeps track of all the traffic that comes to a website. You can use it with Google Ads to see how much of your website traffic or sales is coming from your ads. Learn more about using Google Analytics and Google Ads together.

Google Analytics 4 (GA4) has replaced Universal Analytics (UA). Starting July 1, 2023, standard Universal Analytics properties stopped processing data. (360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024.) It's critical that you migrate your Universal Analytics property to Google Analytics 4. Learn how to Make the switch to Google Analytics 4.

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