Measure results
Connect your goals to data
Find and run reports
- Account, campaign, and ad group performance
- Create, save, and schedule reports from your statistics tables
- See your account history
- Filter your view of performance data
- About columns in your statistics table
- Add or remove columns in your statistics table
- Use segments in your tables
- About custom columns
- View performance across campaign types
- Create and manage reports from the "Insights & reports" page
- Create custom reports in Report Editor
- Create and edit dashboards
- Evaluate the performance of your landing pages
- About the add-on for Google Sheets
- Add or remove recommended columns in your statistics table
- About account level asset reporting
Understanding your data
Track sales and other conversions
- Learn about conversions
- Track conversions on a website
- Learn about conversion tracking settings
- Track app conversions
- Track phone call conversions
- Track offline conversions
- Conversion tracking for manager accounts
- Attribution reports and attribution models
- Search Ads 360 Floodlight conversions in Google Ads
- Google Ads Conversion Tracking ISO 27001 Certification
- Different ways to track conversions
- About custom variables for conversions
- Set up custom variables for conversions
- About consent mode
- About consent mode modeling
- Conversion tracking for web without coding
- Enhanced conversions
- Transparent click tracker certification
Google Analytics and Google Ads
- [GA4 Migration] How automatically created GA4 properties impact your Google Ads account
- [GA4 Migration] Switch to Google Analytics 4 conversions manually
- [GA4 Migration] Best practices to mitigate performance fluctuation due to changes in key event settings
- [GA4 Migration] How automatically migrated audiences impact your campaigns
- [GA4] Product linking: Link Google Analytics 4 properties and Google Ads
- [GA4] About Google Analytics 4 audience builder
- [UA→GA4] How to increase confidence in your GA4 key event data
- [UA→GA4] How differences between Universal Analytics and Google Analytics 4 impact key event counts
- [UA→GA4] Fix your key event discrepancies
- [UA→GA4] 5 ways to improve your GA4 key event data
- Using Firebase and Google Ads together
- [UA] Product Linking: Link a Google Analytics (Universal Analytics) property to Google Ads
- Link Google Analytics to a Google Ads manager account (MCC)
- Link multiple Google Ads accounts to Google Analytics
- [GA4] Product Linking: Link Optimize and Google Ads
- About Google Analytics data in Google Ads reports
- Add Google Analytics data to Google Ads reports
- Import Google Analytics conversions into Google Ads
- Test landing pages with Google Analytics
- About auto-tagging
- [GA4] Measure web key events from Google Analytics 4 properties
- About on-device conversion measurement
- Performance Max reporting in Google Analytics