Demand Gen campaigns
Get started
Set up & management
- Create a Demand Gen campaign
- About asset reporting for Demand Gen campaigns
- Create A/B experiments for Demand Gen campaigns
- Use a product feed to show your products in Demand Gen campaigns
- Demand Gen audiences overview
- Use Lookalike segments to grow your audience
- Value-based bidding for Demand Gen campaigns
- About Demand Gen performance during the learning phase
- Channel controls in Demand Gen campaigns
- About target CPC bidding for Demand Gen
- How to use Hotel Centre feeds in your Demand Gen campaigns
- Use Lookalike segments in Demand Gen campaigns as a targeting constraint
- Google Display Ads campaigns have a new home in Demand Gen
- Use existing campaigns to prefill your Demand Gen campaign during setup
Measure
Creatives
- Demand Gen campaign creative: Asset specifications and guidelines
- About ad strength for Demand Gen campaigns
- About image upscaling enhancement for Demand Gen campaigns
- Creative preferences in demand gen campaigns
- About creative enhancements and generative AI tools in Demand Gen
- About video enhancements
- About Demand Gen video crop and trim tool
- Gmail ads formats in the European Union (EU), Norway, Liechtenstein and Switzerland
- About creative image enhancements
- About uploaded display ads for Google Display Network (GDN) on Demand Gen
- Demand Gen creative assets refresh guidance
- About image assets specifications and ad format guidelines for Demand Gen campaigns
- About video assets specifications and ad format guidelines for Demand Gen campaigns
- About Demand Gen creative assets with product feed specifications and ad format guidelines
Troubleshooting & Best Practices
- Demand Gen frequently asked questions (FAQ)
- Video action campaigns are being upgraded to demand gen
- Troubleshoot product feeds for Demand Gen
- Troubleshooting performance fluctuations and changes in Demand Gen campaigns
- Troubleshoot: Demand Gen campaigns not running or low traffic
- Campaign total budgets for Demand Gen, Search, Standard Shopping, Performance Max and YouTube ads FAQs
- Google Display Network integration with Demand Gen
- About performance-based cost adjustment for Demand Gen target CPA and target ROAS campaigns (Beta)