Performance Max
Get started
Campaign upgrades
Troubleshooting
- Performance Max campaign setup issues
- How to fix Google Ads Performance Max campaign not running or low traffic
- Troubleshooting performance fluctuations and changes in Performance Max campaigns
- Troubleshooting: Merchant Center Account issues
- Troubleshooting the new customer acquisition goal
- Troubleshooting a Performance Max spending increase
Setup & Management
- About automatically created assets in Performance Max campaigns
- About asset reporting in Performance Max
- Optimisation tips for Performance Max campaigns for all business types
- How asset groups work
- Build an asset group
- Apply brand exclusions to Performance Max campaigns
- Find or create placement reports for your Performance Max campaigns
- Manage a Performance Max campaign with listing groups
- About the new customer acquisition goal
- Set up new customer acquisition reporting
- Performance Max reporting in Google Analytics
- About image upscaling enhancement
- How to use page feeds in Performance Max
- How to use brand suitability features in Performance Max
- About brand settings for Search and Performance Max
- Consolidate multiple upgraded campaigns into a single Performance Max campaign
- About asset group reporting
- Activate the new customer acquisition goal
- Using the new customer acquisition goal with shop goals
- About bidding for your new customer acquisition goal
- How the new customer acquisition goal determines new and existing customers
- How to build a Performance Max asset group using generative AI (English only)
- About generated images in Google Ads (English only)
- Controlling automatically created assets in Performance Max campaigns
- About final URL expansion in Performance Max
- About URL exclusion in Performance Max
- Improve Performance Max campaigns with final URL expansion
- Use the Audience Builder when creating a campaign
- Use the Audience builder to reach the right audience for each campaign and ad group
Performance Max for store goals
With a Merchant Center feed
- About Shopping ads
- What makes up a Shopping ad
- Requirements for Shopping ads
- Manage a Performance Max campaign with listing groups
- Use feed labels to advertise products from specific feeds
- Create and manage Performance Max campaigns with Shopify, Woo, GoDaddy and BigCommerce
- Create and manage Performance Max campaigns with Loja Integrada (Brazil only)
- Shopping campaigns
- Advertise your products using Shopping ads (for Shopify users)
- Using feeds in Performance Max
- Link a Google Ads account to Merchant Center