![Smart campaigns topic tree [hero image]](//storage.cloud.google.com/support-kms-prod/GGnhHSQB5kQXJcx5Sz1TYcA44GE1ET3PgRPt?authuser=3)
Smart campaigns are powered by the best of Google's advertising technology and can be set up in just 15 minutes. Smart campaigns measure performance and bring you results based on your campaign goal. While every campaign in Smart Mode is a Smart campaign, Smart campaigns can also be created in Expert Mode.