Targeting
Audiences
- Get started
- Audience segment types
- Demographics
- Use the Audience builder to reach the right audience for each campaign and ad group
- Audiences reporting
- Changes to audience targeting: Google Ads will no longer support similar audiences (also known as “similar segments”)
- About the audience attribution hierarchy
- About affinity segments
- Use the Audience builder when creating a campaign
- Use Lookalike segments to grow your audience