Video campaignsGet startedCreate a Video campaignAbout Video campaignsAbout Video campaign goalsAbout YouTube adsProduct Linking: Link YouTube channels and Google Ads accountsVideo ad formatsOverviewAd specificationsAwareness and reachActionReserveCreative optionsAbout interactive features for video adsCreate a companion banner for a video adAbout auto end screens for video adsAbout related videosUse related videosShow your products with your video adsExtensionsAdd voice-over to a Video campaignVideo targetingOverviewAudiencesAbout Google video partnersBiddingAbout cost-per-view (CPV) biddingAbout bidding on impressionsAbout Target CPA biddingAbout Maximize conversions biddingAbout Maximize Lift biddingBid on viewable impressions using viewable CPMTarget cost-per-thousand impressions (tCPM): DefinitionReportingMeasuring reach and frequencyAbout YouTube ads and view metricsAbout avg. impr. freq. per user (7 or 30 days)About frequency distributionAbout watch time data for video campaignsAbout YouTube engagements as conversionsAbout Target frequencyBrand LiftAbout Brand LiftAbout Brand Lift surveysSet up Brand Lift measurementAbout Brand Lift survey response count and absolute liftAbout accelerated measurement for Brand Lift studiesUnderstand Lift measurement statuses and metrics in Google AdsOptimization and best practicesTips for optimizing your Video campaignOptimize your Video campaign for more conversionsUse square and vertical video to engage mobile customersTips for creating effective video adsSet a different final URL optimized for mobile customersToolsPreview your video adAbout bulk management tools for video campaignsCreate a video experimentMonitor the performance of a video experimentReach PlannerTroubleshootingHow to fix Google Ads Video campaigns not running or low trafficTroubleshooting performance fluctuations and changes in Video campaigns