Shopping campaigns
Get started
- About Shopping ads
- What makes up a Shopping ad
- Requirements for Shopping ads
- Link a Google Ads account to Merchant Center
- Link your Merchant Center account and Google Analytics property
- About Dynamic Remarketing for retail
- About product diagnostics
- Use feed labels to advertise products from specific feeds
- Set up Shopping ads and free of charge listings in multiple countries
Performance Max with a Merchant Center product feed
Standard Shopping campaigns
- Create a Standard Shopping campaign
- Ad & Product Groups
- Use negative keywords for a Shopping campaign
- Set up tracking for a Shopping campaign
- Conversions and Bidding strategies
- Use the bid simulator with Standard Shopping campaigns
- Set up enhanced CPC for Standard Shopping campaigns
- Set up Maximise clicks for Standard Shopping campaigns
- Monitor and optimise your Shopping campaigns
- Troubleshooting
Smart Shopping campaigns
- About Smart Shopping campaigns
- Smart Shopping campaign ad format types and where they appear
- Create a Smart Shopping campaign
- Smart Shopping campaign asset best practices
- Optimise Smart Shopping campaigns
- Set up new customer conversion reporting for Smart Shopping campaigns
- About the new customer conversion goal for Smart Shopping campaigns