Shopping campaigns
Get started
- About Shopping ads
- Onboarding guide for Shopping ads
- What makes up a Shopping ad
- Requirements for Shopping ads
- [GA4] Link your Merchant Center account and Google Analytics property
- About product diagnostics
- Use feed labels to advertise products from specific feeds
- Set up Shopping ads and free listings in multiple countries
Performance Max with a Merchant Center product feed
Standard Shopping campaigns
- Create a Standard Shopping campaign
- Ad & Product Groups
- Use negative keywords for a Shopping campaign
- Set up tracking for a Shopping campaign
- Conversions and Bidding strategies
- Use the bid simulator with Standard Shopping campaigns
- Set up enhanced CPC for Standard Shopping campaigns
- Set up Maximise clicks for Standard Shopping campaigns
- Monitor and optimise your Shopping campaigns
- Troubleshooting
Smart Shopping campaigns
- About Smart Shopping campaigns
- Smart Shopping campaign ad format types and where they appear
- Create a Smart Shopping campaign
- Smart Shopping campaign asset best practices
- Optimise Smart Shopping campaigns
- Set up new customer conversion reporting for Smart Shopping campaigns
- About the new customer conversion goal for Smart Shopping campaigns
Local inventory ads
Vehicle ads
Best practices
- Make your products stand out and maximise your reach across Google’s channels
- Optimisation tips for Performance Max campaigns for all business types
- Create a Catch-all Campaign for Shopping ads
- About annotations and badges in Shopping ads and free listings
- Optimisation tips for Performance Max campaigns for online sales (non-shopping)
- Optimisation tips for Performance Max for lead generation
- Optimisation tips for Performance Max for shop goals
- Optimisation tips for Performance Max campaigns for retail advertisers
Conversions
Third-party websites
- Create and manage Performance Max campaigns with Shopify, WooCommerce, GoDaddy and BigCommerce
- Create and manage Performance Max campaigns with Loja Integrada (Brazil only)
- Advertise your products using Shopping ads (for Shopify users)
- Set up conversion tracking with the Google & YouTube app on Shopify