Shopping campaigns
Get started
- About Shopping ads
- What makes up a Shopping ad
- Requirements for Shopping ads
- Link your Merchant Center account and Google Analytics property
- Link a Google Ads account to Merchant Center
- About dynamic remarketing for retail
- Use feed labels to advertise products from specific feeds
- Set up Shopping ads and free listings in multiple countries
- About Smart Shopping campaigns
- Create a Smart Shopping campaign
- Create a Standard Shopping campaign
- Create a Catch-all Campaign for Shopping ads
Standard Shopping campaigns
- Create a Standard Shopping campaign
- Ad & Product Groups
- Use negative keywords for a Shopping campaign
- Set up tracking for a Shopping campaign
- Use the bid simulator with Standard Shopping campaigns
- About automated bidding for Shopping campaigns
- Set up enhanced CPC for Standard Shopping campaigns
- Set up Maximize clicks for Standard Shopping campaigns
- Set up Target ROAS bidding for Shopping campaigns
Smart Shopping campaigns
- About Smart Shopping campaigns
- Smart Shopping campaign ad format types and where they appear
- Create a Smart Shopping campaign
- Smart Shopping campaign asset best practices
- Optimize Smart Shopping campaigns
- Set up new customer conversion reporting for Smart Shopping campaigns
- About the new customer conversion goal for Smart Shopping campaigns
- Set up Maximize clicks for Standard Shopping campaigns
Conversions
- Set up and test reporting Conversions with Cart Data (beta)
- Create a seasonality adjustment
- About offline conversion imports
- About store visit conversions
- About enhanced conversions
- About data exclusions
- About the new customer conversion goal for Smart Shopping campaigns
- About conversion goals in Shopping campaigns
- Set up new customer conversion reporting for Smart Shopping campaigns
- About campaign-specific conversion goals
- Show store visit conversions
- About store visit conversion window
- About seasonality adjustments
- Set up enhanced conversions for leads with the Google tag
- Set up enhanced conversions for leads with Google Tag Manager
- About qualified leads and converted leads
Best Practices
- Make your products stand out and drive more sales with Performance Max
- Optimization tips for Performance Max
- Monitor and optimize your Shopping campaigns
- Create a Catch-all Campaign for Shopping ads
- Use campaign priority for Standard Shopping campaigns
- Make bulk changes to a Shopping campaign
- Use a Shopping campaign to promote local inventory
- Use negative keywords for a Shopping campaign