This content is likely not relevant anymore. Try searching or browse recent questions.
chat box conversion tracking 3 Recommended Answers 5 Replies 9 Upvotes
What's the best way to track Google Ads conversions for client chat boxes on their site? Is this dependent on the type of chat software they use and has to be worked with on a case by case basis? I'm guessing Google Analytics goals can be used. Any insights appreciated.
Details
Recommended Answer Recommended Answers (3)
Recommended Answer
The good ones can/do send events to Google Analytics, and the conversion tracking works well. Just make sure you measure actual chats, as the other events can be meaningless from an Ads perspective.
recommended this
marked this as an answer
Helpful?
Recommended Answer
@Jim Bilello
Pls, reread my last post. It was not addressed to you...
recommended this
marked this as an answer
Helpful?
Recommended Answer
Hi Jim,
Best,
It definitely depends on the chat service being provided, yet most, chat services are able to be integrated with either Google ads or Google Analytics. For instance, my client uses LiveChat on their website to gather lead information. We utilized a Google Analytics event/goal and a script provided by LiveChat. The script was able to classify chats into a few categories; automated greeting, chat, and lead. We were then able to select which event within the chat we'd like to count as a conversion. GA is then able to use the GCLID to pass the conversion information back to Google Ads.
Hopefully, this helps!
Best,
Keenan Townsend
------------------------------------------------
Senior Optimization Manager
Four15 Digital, Inc.
Four15 Digital, Inc.
recommended this
marked this as an answer
Helpful?
All Replies (5)
Recommended Answer
Hi Jim,
Best,
It definitely depends on the chat service being provided, yet most, chat services are able to be integrated with either Google ads or Google Analytics. For instance, my client uses LiveChat on their website to gather lead information. We utilized a Google Analytics event/goal and a script provided by LiveChat. The script was able to classify chats into a few categories; automated greeting, chat, and lead. We were then able to select which event within the chat we'd like to count as a conversion. GA is then able to use the GCLID to pass the conversion information back to Google Ads.
Hopefully, this helps!
Best,
Keenan Townsend
------------------------------------------------
Senior Optimization Manager
Four15 Digital, Inc.
Four15 Digital, Inc.
recommended this
marked this as an answer
Helpful?
Recommended Answer
@Keenan Townsend;
Per the Community guidelines, pls do not promote services by 3rd parity in your posts.
You may refer to 3rd party services in general, However, we refrain from recommending any service, unless by Google or endorsed by Google. And the reason is simple: services by Google have been verified to be compatible with Google's technical requirements, and to comply with and Policy.
Thank you.
Last edited 6/11/19
recommended this
marked this as an answer
Helpful?
Recommended Answer
Have no idea what you're talking about. I "am asking" in general how to track conversions in chat software that so many of our clients have on their websites. I'm agnostic about, do not use and could care less about any 3rd party branded chat. I'm only trying to figure out how to track conversions from Google Ads that interact with chat software of any brand.
recommended this
marked this as an answer
Helpful?
Recommended Answer
@Jim Bilello
Pls, reread my last post. It was not addressed to you...
recommended this
marked this as an answer
Helpful?
Recommended Answer
The good ones can/do send events to Google Analytics, and the conversion tracking works well. Just make sure you measure actual chats, as the other events can be meaningless from an Ads perspective.
recommended this
marked this as an answer
Helpful?
This question is locked and replying has been disabled.
Link to post
Delete post?
This will remove the reply from the Answers section.
Notifications are off
Your notifications are currently off and you won't receive subscription updates. To turn them on, go to Notifications preferences on your Profile page.
This reply is no longer available.
Badges
Some community members might have badges that indicate their identity or level of participation in a community.
