Restricted Ads: Third-party consumer technical support

Question

Hello,
I have a local computer repair and I.T. service company in Superior, WI, and I've been advertising on Google Ad words for some time. We have a brick and mortar store and we are well respected in the community for honest repair service.
Just recently Google has been disapproving our ads that we've been running for years. I understand it is a policy decision, and why they even did it. In fact we have to do the clean up for the majority of those who scam trusting computer users.
Some of the examples listed on Google's policy page include the following below...
Examples (non-exhaustive list): Technical support for troubleshooting, security, virus removal, internet connectivity, online accounts (for example, password resets or login support), or software installation
What I do not like here is the discrimination that is happening here for our industry as there are honest and real company. I'm seeing competitors ads running which has anti-trust concerns which come to mind.
Google shouldn't throw everyone out because of some bad companies. There needs to be some validation process or even requirements. Something we'd gladly do. 
This is a bad move in my opinion and needs to be rethought out.

TySup515 · Accepted Answer

​Thanks for the replies.
Aside from the trademarks issue, and the comment James mentioned below (see below), I'd like to confirm that  there are zero keywords that will be allowed for I.T. services, is that true? Is that what is being stated from Google or is it just specific types of I.T. services? I ask because we offer a number of I.T. related services. Thank you for being there and responding to these questions.
 
As Moshe has explained, any ads for any IT service is not going to be approved right now. There is nothing anyone can do about it and the time it takes Google Ads to implement changes is on their own clock and not something that can be affected.

James Clemens · Accepted Answer

Hi Tyler,
 
As Moshe has explained, any ads for any IT service is not going to be approved right now. There is nothing anyone can do about it and the time it takes Google Ads to implement changes is on their own clock and not something that can be affected. 
If you wish to send your feedback to Google Ads, simply open your Google Ads account, click on the ? in the upper right hand corner and then click on Feedback. This help community does not process feedback or complaints. 
 
Kind Regards,
 
James

Accepted Answer

Update:
Google has updated the Other restricted businesses policy on third-party consumer technical support. The update clarifies that we will allow advertising for the sale of consumer technology where the landing page might contain navigational features related to technical support.

Robert Skelton · Accepted Answer

Aneesh,
 
A common factor I am seeing from the ads that do run, is that tech support is only part of their business, not their main business. I'm guessing some sort of site categorisation is being used for this. Your example is primarily not a tech support site.
 
This is not the usual way for Google to deal with policy, so I am guessing it is part of some wider change that will include approval of tech sites in the future.

MosheTLV · Accepted Answer

@Aneesh Xavier;
We are not google and we have no control over the methodology the Google applies to enforce the Policy;
Like any large scale detection system, on a global scale, it is not perfect; 
So these ads should be reported to be manually reviewed and manually removed.

MosheTLV · Accepted Answer

This topic has been extensively discussed on this community and the old one.
Currently, Google reevaluating this vertical to establish a verification process. It will take time to complete. For now, any IT service is not allowed. This Policy change has been rolling out globally.