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Keyword planner results are case sensitive? 0 Recommended Answers 6 Replies 3 Upvotes
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I have read that keywords are not case sensitive, however the keyword planner results are different for the same keywords, with one having a capital and the other being lower case. Why is this?
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The keyword planner is NOT case sensitive.
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I have added an image to original post to illustrate why I am confused. Thanks
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Ohh...
These numbers are not absolute but linked./corelated to the performance of this ad-group. These are relative numbers based on the performance of a campaign and an ad group.
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Correct, not case sensitive.
 
Estimates for existing keywords in your account will take into consideration their individual performance so far. 
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Thanks for replies. I'm afraid I still don't understand why, if the planner is not case sensitive, the same keywords are producing different results (these keywords have not been used in any of my campaigns yet).
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>>" I'm afraid I still don't understand why, if the planner is not case sensitive, the same keywords are producing different results 
Because the results are based on the ad group's past performances.
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