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2/25/20
Two campaigns, same keywords, same landing page, same demographics, different bidding strategies? 2 Recommended Answers 3 Replies 6 Upvotes
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So I created a campaign, started with maximized clicks, moved to Enhanced CPC and finally settled with Target CPA. Lately, I expanded the demographics but I felt that google is still targeting the same old demographics,I didn't want to change the bidding strategy to test again and collect data and maybe jeopardize my campaign, so I created a new campaign with everything the same except the bidding strategy which I made it maximized clicks to test the whole demographics again.
It has been two days now, and I noticed that the new campaign (maximized clicks) is getting much more traffic than the old one (Target CPA), and I did not get any conversions in the past two days.
Please guide me what to do? Should I pause the Target CPA campaign and be patient with the new one? or should I keep both? or should I switch the old one to Maximized Clicks and remove the new one which by the way is still learning?
All Replies (3)
2/29/20
even though you have the similar campaign with common keywords and landing page doesn't guarantee the consistency of campaign performance on both the campaigns

Campaign performance depend upon various factors like your ad rank, ad position and web traffic,  targeted locations, bidding strategies, you bid value with respect your competitors in the auction

There will be 100% difference in the campaign performance when you have a different bidding strategies

if you want to select the right choice of bidding strategy for a campaign according to business requirement and if you want to test multiple bidding strategies at the same time to conclude the right bidding strategy for you campaign. you can use draft and experiment option in Google ads account
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