Aug 4, 2023
How to find out the average % cost of Google Ads? (similar to marketplace commission)
Revenue £100k and pay marketplace £15k.
In the last 90 days we have received approx £100k revenue from Google Ads campaigns and the Google Ads cost was over £7k.
In comparison this is a 7% commission which I think is very good.
What do you think? Is there an industry average?
Cheers.
This question is locked and replying has been disabled.
Community content may not be verified or up-to-date. Learn more.
So if you spend $100 and get $1000 in revenue, that is 1000% ROAS.
While commission is kind of the same, commission is a fixed amount. In Google Ads, costs versus revenue can vary a lot from day to day.
Also, you can be on a marketplace but still need to advertise
Also, on your own website you will have payment processing costs.
Original Poster RichlyIndexed marked this as an answer
It depends too much on the profit margins of your product, and lifetime values of customers.
Original Poster RichlyIndexed marked this as an answer
All Replies
So if you spend $100 and get $1000 in revenue, that is 1000% ROAS.
While commission is kind of the same, commission is a fixed amount. In Google Ads, costs versus revenue can vary a lot from day to day.
Also, you can be on a marketplace but still need to advertise
Also, on your own website you will have payment processing costs.
Original Poster RichlyIndexed marked this as an answer
Aug 4, 2023
Average CPC
Average CPL
Average CTR
They are taken from 3rd party optimisation services or large managers. But they are averages and cover a huge variety of circumstances. For one business a lead is only a call, for others it can be a form fill as well...
I've only ever used them, when they fit, to reassure clients. They never influence what I do.