Connecting Google Ads with Google Analytics can help you better understand how your ads are performing and how they're impacting your website's overall performance. Here are the steps you need to take to connect Google Ads with Google Analytics:
- Link your Google Ads account to your Google Analytics account.
- Verify that you are an administrator of both the Google Ads and Google Analytics accounts.
- Create a new view in your Google Analytics account, or use an existing view.
- Go to the admin section of your Google Analytics account, and under the property column, select "All Website Data."
- Under the "Property" dropdown, select the "Advertising" tab.
- Click on the "Google Ads Linking" button.
- Select the Google Ads account you would like to link, and select the views you want to link to.
- Click on the "Link accounts" button.
Once you've completed these steps, data from your Google Ads account will begin to appear in your Google Analytics account. You'll be able to see metrics such as clicks, cost, and conversions, and you'll be able to segment this data by campaign, ad group, and keyword.
Regarding your ecommerce data, it's important to make sure that your website is properly set up for ecommerce tracking in Google Analytics. Once you've set that up, you'll be able to see metrics such as revenue, transactions, and ecommerce conversion rate. This data can be found in the "Conversions" section of Google Analytics.
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