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Campaigns not spending 1 Recommended Answer 8 Replies 27 Upvotes
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Hello,
 
My campaign was running smoothly when suddenly it spent only 35% of the daily budget. In Predefined Reports, I checked the ‘Hour of the day’ data for my campaign and saw that it didn’t get any clicks or impressions and it was around 5 pm. Next day, I checked again- no clicks and impressions.
 
What could be the reason?
 
Thanks.
 
The question of this thread was modified by a Google Community Manager to accurately reflect the proposed issue at hand.
All Replies (8)
Hi Pankaj, Many thanks for pointing out some important things. Kindly elaborate on the minimum Balance that should be maintained for a campaign or an account to run.
Kind Regards,
Punye.
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Hi Punye,

By sufficient balance, I mean that whatever the bid you have assigned inside the campaign, make sure that you have kept the daily budget in proportion to that. Otherwise the ads might not properly.

Pankaj
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Hi Pankaj,

Thank you so much for the quick reply.

I am facing a small issue. I have a campaign (target market is Poland) in which I have just 4 enabled Keywords having max CPC of less than Rs. 100 and Search Volume of 140, 110, 50 and 10 respectively.

This is just a test campaign, which I have created and the campaign daily budget is set to Rs. 2000. I had activated the campaign on Friday and have received about 20 impressions, but no clicks.

I think my Account Balance could be causing an issue. Could you give me a rough estimate as to how much Account Balance should I keep so that the campaign runs properly? Or is it that Account Balance does not have any direct impact on the Campaign, in terms of it running smoothly?

Kind Regards,
Punye.
marked this as an answer
Hi Punye,

Running 4 keywords is pretty less data I believe. You should add some more variations so that account start spending more. 20 impressions is again very less info. I would rather ask you to do extended keyword research, add more keywords with high bids and do the expansion.

Let us know how it goes.

Pankaj
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Hi Pankaj,

Got it, I have started adding more keywords. I am sure things will take off from there. 

By the way, do you think keywords with Search Volume 10 and having no Top of the page bid range in Keyword planner bidding, can provide impressions/clicks? I am seeing many keywords with search volume 10 and no bid range at all. And how many impressions is a decent number, just so that it provides enough data to start evaluation.


Kind regards,
Punye.
marked this as an answer
Hi Punye,

100 impressions should be a good starting point to analyse. You can review if you start getting clicks from there or not. Search Volume 10 is pretty low but if you don't have any other option, then you should try adding some broader keywords and see if that makes a difference or not.

Pankaj
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Hi Pankaj,

Many thanks for sharing so much information. I have about 100+ impressions and 1 click so far. 

I am also adding more keywords and am hopeful that I will start getting some clicks then.

Kind regards,
Punye.
marked this as an answer
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