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Best practice for moving keywords to a new ad group?
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I want to take half the keywords from an ad group and put them in a new dedicated ad group.
I understand that the history of a keyword can be important, so with that in mind, is there a best way to move keywords... for example in AdWords Editor?
Thanks
 
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It doesn't allow to copy only keywords, it's copying all the table, this solution is not useful at all.
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Hi,
 
As Rakesh_Kumar said, there is no option to moving. You create new keywords again and their historic will start from the scratch.
The good news: New keywords are under an account and this account has historic. So your keywords will have a historic context.
 
I use copy and paste in Google Ads Editor to do it. 
 
Best
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I agree with Nacho that the easiest way to do this is in Google Ads Editor. Here is an article explaining how: https://support.google.com/google-ads/editor/answer/65253
 
Also, the history of a keyword is only important in certain contexts. The main concern is a decrease in quality score, however if you are moving these keywords to a new and more relevant ad group this should not be an issue.
 
Another concern is having historical data to make bidding decisions with. However, if you are using a Google Smart Bidding strategy, which you should be, performance at the keyword and search term level is retained. If you have spent $200 on the keyword/search term [tennis shoes for men] and you move this to a different ad group, Google will still use the historical performance of that when deciding what bid to place.
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