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How to get Certification for Healthcare Advertising if we do not fall into any category?
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Healthcare ads not getting approved. We are trying to apply for certificate but we do not come under any of the mentioned categories. We are not Online Pharmacy, Pharmaceutical Manufacturer, Governmental or well-established non-profit health advocacy organizations, Addiction Services Provider, Health Insurance Advertiser. We just provide treatment through telemedicine. I need more guidance in this matter because we need to run ads using Google for different services provided by us. Please help.
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with respect to certification for healthcare-advertising
if the business does not fall into any current category --
 
generally, any claims related to outcomes are not allowed,
anyplace in ads and anyplace on the entire advertised site --
regardless of any certification.
 
any health treatments related to addiction and any drug related terms,
are generally not allowed without separate external accreditation, and
separate certifications from google.
 
if the accreditation and certifications are not possible, then:
(a) simply remove all claims, treatment references, and drug references,
from all keywords, ad-assets, and anyplace within the advertised website;
(b) do not use any personalized-advertising features -- such as
smart-campaigns, audiences, demographic-targeting, etc.
 
otherwise, consider using a separate website that adheres to all policies --
please note, google checks ads, business details, and the entire website.
 
otherwise, such business-models/services likely cannot be advertised, at all.
 
that being said, google is the final arbiter.
 
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So the issue here is not the platform you are using (telemedicine) but the medical services you offer
>>"Our area of expertise encompasses medically supervised weight loss, menopause treatment, hormone correction,"
These are restricted or not allowed (especially some of the supplements for weight loss, testosterone ...)
Carefully review the policy; I don't think you will be approved;
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I can understand your point but then how are these brads marketing the same prescription drugs related to weight loss? I am not able to understand this. Can you please guide me here?

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And these ones too.

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Advertising Expert by Way of Engineering.
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  • The manufacturer (=the pharma company)  of the drug is allowed to promote the drug;
  • Weight loss based on moderate diet and exercise is allowed 
  • The 2nd and 3rd ads   (your last post) are a violation and should be reported;
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