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What limitations are there for search ads in health advertising? 0 Recommended Answers 4 Replies 1 Upvote
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Last edited 8/21/19
Hi there,

I've read the health in personalized advertising policy but I'm still not quite sure I understand it 100%.

When it comes to search ads, am I allowed to say the name of a symptom, an illness, condition, etc? Some ad copy for example...
  • "Sore Throat Won't Go Away? | Get Treatment Now"
  • "Having Back Pain? | Check Your Symptoms"
  • "Severe Allergy Treatment | Schedule Now".
Would those and similar ads be disapproved?

Any insight to this would be extremely helpful, thank you!
All Replies (4)
Personalised advertising means remarketing, and pretty much anything health-relate can't be remarketed.
For search, just make sure what on offer is not misleading, as in "natural remedies" or making unsubstantiated claims or guarantees.
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Thanks Robert, that clears things up! I assume RLSA's as well cannot be used?
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I've never used RLSAs, never seen any use for them unless I am a big brand who wants to entice certain people with offers.
Presumably they are excluded as well. The disapproval would happen to the list, not the ads
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 >>I assume RLSA's as well cannot be used?
Any remarketing is not allowed under the healthcare section of the Policy: this might reveal an  individual's medical condition
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