/google-ads/community?hl=en
This content is likely not relevant anymore. Try searching or browse recent questions.
-
8/21/19
What limitations are there for search ads in health advertising? 0 Recommended Answers 4 Replies 1 Upvote
1 Recommended Answer
$0 Recommended Answers
Last edited 8/21/19
Hi there,

I've read the health in personalized advertising policy but I'm still not quite sure I understand it 100%.

When it comes to search ads, am I allowed to say the name of a symptom, an illness, condition, etc? Some ad copy for example...
  • "Sore Throat Won't Go Away? | Get Treatment Now"
  • "Having Back Pain? | Check Your Symptoms"
  • "Severe Allergy Treatment | Schedule Now".
Would those and similar ads be disapproved?

Any insight to this would be extremely helpful, thank you!
All Replies (4)
8/22/19
Personalised advertising means remarketing, and pretty much anything health-relate can't be remarketed.
 
For search, just make sure what on offer is not misleading, as in "natural remedies" or making unsubstantiated claims or guarantees.
 
marked this as an answer
Helpful?
-
8/22/19
Thanks Robert, that clears things up! I assume RLSA's as well cannot be used?
marked this as an answer
Helpful?
8/23/19
I've never used RLSAs, never seen any use for them unless I am a big brand who wants to entice certain people with offers.
 
Presumably they are excluded as well. The disapproval would happen to the list, not the ads
marked this as an answer
Helpful?
8/23/19
 >>I assume RLSA's as well cannot be used?
Correct;
Any remarketing is not allowed under the healthcare section of the Policy: this might reveal an  individual's medical condition
marked this as an answer
Helpful?
This question is locked and replying has been disabled.
Discard post? You will lose what you have written so far.
Write a reply
10 characters required
Failed to attach file, click here to try again.
Discard post?
You will lose what you have written so far.
Personal information found

We found the following personal information in your message:

This information will be visible to anyone who visits or subscribes to notifications for this post. Are you sure you want to continue?

A problem occurred. Please try again.
Create Reply
Edit Reply
Delete post?
This will remove the reply from the Answers section.
Notifications are off
Your notifications are currently off and you won't receive subscription updates. To turn them on, go to Notifications preferences on your Profile page.
Report abuse
Google takes abuse of its services very seriously. We're committed to dealing with such abuse according to the laws in your country of residence. When you submit a report, we'll investigate it and take the appropriate action. We'll get back to you only if we require additional details or have more information to share.

Go to the Legal Help page to request content changes for legal reasons.

Reported post for abuse
Unable to send report.
This reply is no longer available.
/google-ads/threads
//accounts.google.com/ServiceLogin
You'll receive email notifications for new posts at
Unable to delete question.
Unable to update vote.
Unable to update subscription.
You have been unsubscribed
Deleted
Unable to delete reply.
Removed from Answers
Marked as Recommended Answer
Removed recommendation
Undo
Unable to update reply.
Unable to update vote.
Thank you. Your response was recorded.
Unable to undo vote.
Thank you. This reply will now display in the answers section.
Link copied
Locked
Unlocked
Unable to lock
Unable to unlock
Pinned
Unpinned
Unable to pin
Unable to unpin
Marked
Unmarked
Unable to mark
Reported as off topic
/google-ads/profile/0?hl=en-AU