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increase impressions and clicks
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How can I increase my clicks without increasing CPA? because my total cost in high enough now and before with this pay I had more clicks and impressions. what are other strategies?
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Hello,
You could work on the quality score and segmentation of your keywords to impact your ad rank and potentially appear in more auctions.  Make sure your keywords and properly segmented into the appropriate ad groups, your ads contain information relevant to the keywords and the landing page, and your landing page loads quickly and offers a positive user experience.
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Often neglected - use the Search Terms report to add negatives.
 
Unless your campaign is limited by budget, what you wish for is often difficult. Usually, you are already getting the "low hanging fruit" and getting more conversions would mean a higher CPA.
 
Look at removing areas that perform less well - demographics, device, day/time, location - and then spending more or bidding more where they do perform well. 
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To achieve the objective, I would suggest you to try following things:

 - Check and improve the quality score of your ad
- Check the audience and work on filters to increase the target audience reach
- Location Targeting should be large
- Placement 
- Device settings (Mobile, Desktop)
- Ad Scheduling

You can take reference from article of Help Center:


In case you find any difficulties, please to share further details, I will be in better stage to assist you further.

Regards

Pankaj Munjal
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Hi can you help
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I did all your advices but my impression and clicks didn't rise up?
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Hi
 
You should increase your Ads quality, what is reflected in Quality Score (QS).
Here you can find description about improving QS: https://ads.google.com/intl/en_uk/home/resources/improve-quality-score/,
 
Also I highly recommend to use smart bidding chosen on your marketing goals.
For example, if you want to get higher revenue via online sales, you should use Maximize Conversion Value bidding, If you want to maximize the number of conversions (like getting subscribers for your newsletter) use Maximize Conversions etc.
Here is the article about choosing bidding strategy: https://support.google.com/google-ads/answer/2472725?hl=en
 
 
Regards,
István
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