Report Editor Glossary
| Review the descriptions of the following reports available in report editor: |
Video viewabilityCategory: Ads and assets Description: See how often your ad appears in viewable positions on a web page, device or app Legacy report mapping: Other > Video viewability |
Account performanceCategory: Performance summary Description: Review your account performance Legacy report mapping: Basic > Account |
Campaign performanceCategory: Performance summary Description: Review your campaigns performance and see enabled features and settings Legacy report mapping: Basic > Campaign Basic > Campaign details |
Ad group performanceCategory: Performance summary Description: Review your ad groups performance and see enabled features and settings Legacy report mapping: Basic > Ad group Basic > Ad group details
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Search keywordCategory: Performance summary Description: Review your keyword performance Legacy report mapping: Basic > Search keyword |
Label performanceCategory: Performance summary Description: Compare the performance of your custom categories by reviewing labels applied to campaigns, ad groups and more Legacy report mapping: Basic > LabelsCampaign Basic > LabelsAdGroup Basic > LabelsKeyword Basic > LabelsAd |
ContentCategory: Performance summary Description: See how content targeting methods (such as topics and contextual keywords) are driving performance Legacy report mapping: Display/Video > Display/Video keyword Display/Video > Topic |
PlacementsCategory: When and where ads showed Description: Analyse the web pages, videos and apps where your ads show Legacy report mapping: Display/Video > Automatic placements (group) |
Shopping productsCategory: Performance summary Description: Review Shopping ads performance based on different ad identifiers, such as item ID, product type and more Legacy report mapping: Shopping > Category Shopping > Product type Shopping > Item ID Shopping > Brand Shopping > MC ID Shopping > Shop ID Shopping > Channel Shopping > Channel exclusive |
Shopping products – Basket items advertisedCategory: Performance summary Description: Understand basic sales (revenue, orders, avg. order value) for every advertised item Legacy report mapping: Shopping > Basket items advertised |
Shopping products – Basket items soldCategory: Performance summary Description: Understand how much revenue was made from items sold Legacy report mapping: Shopping > Basket items sold Shopping > Basket items cross-sold |
AudiencesCategory: Performance summary Description: Review the performance of your audience targeting across campaigns Legacy report mapping: Basic > Audience segment |
Hotel campaignCategory: Performance summary Description: Review your Hotel campaign performance Legacy report mapping: Hotel > Hotel performance |
ConversionCategory: Goals and conversions Description: See how your ads drive conversion actions, such as website actions, calls, app downloads and in-app actions Legacy report mapping: Conversions > Conversion action name Conversions > Conversion category Conversions > Conversion source |
Shop visitsCategory: Goals and conversions Description: See how your campaigns are driving shop visits Legacy report mapping: Conversions > Shop visit |
Account performanceCategory: Goals and conversions Description: Review the number of app installs from your iOS campaigns via details from Apple’s SKAdNetwork API Legacy report mapping: Other > SKAdNetwork conversions |
When your ads showedCategory: When and where ads showed Description: Compare and track your ads' performance over time such as day, hour of day and more Legacy report mapping: Time > Day of week Time > Day Time > Week Time > Month Time > Quarter Time > Year Time > Hour of day |
LocationsCategory: When and where ads showed Description: 'See how your ads are doing for user’s physical locations regardless of the location that was used to match against the advertiser Legacy report mapping: Locations > User location |
DistanceCategory: When and where ads showed Description: See how your ads perform based on your business's location Legacy report mapping: Locations > Distance |
Search termsCategory: When and where ads showed Description: See how your Search or Shopping ads performed when triggered by searches on Google’s Search Network Legacy report mapping: Basic > Search terms |
Retail categoriesCategory: When and where ads showed Description: Review each product category performance across Search and Shopping campaigns Legacy report mapping: Basic > Retail categories |
Performance Max campaigns placementCategory: When and where ads showed Description: See how often your Performance Max ads were displayed on specific web pages or sites Legacy report mapping: Other > Pmax campaigns placement |
App campaign placementCategory: When and where ads showed Description: See how often your app promotion ads were displayed on specific web pages or apps Legacy report mapping: Other > App campaigns placement |
Paid and organicCategory: Competitive visibility Description: See how often your website pages appear in organic search results and review the searches that lead people to them Legacy report mapping: Basic > Paid organic |
Auction insights – searchCategory: Competitive visibility Description: See your top competitors in search campaign auctions and review how they have changed over time Legacy report mapping: Auction insights > Search – Account Auction insights > Search – Campaign Auction insights > Search – Ad group Auction insights > Search – Keyword |
Auction insights – shoppingCategory: Competitive visibility Description: See your top competitors in Shopping campaign auctions and review how they've changed over time Legacy report mapping: Auction Insights > Shopping – Account Auction Insights > Shopping – Campaign Auction Insights > Shopping – Ad group |
Ads performanceCategory: Ads and assets Description: See how your individual ads are performing Legacy report mapping: Basic > Ad |
Call detailsCategory: Ads and assets Description: Review the performance of your call assets, location assets and call-only ads Legacy report mapping: Assets (legacy) > Call details |
Message detailsCategory: Ads and assets Description: See how a chat prompt in your ads helped drive performance Legacy report mapping: Assets (legacy) > Message details |
Landing pagesCategory: Ads and assets Description: See how the pages you’re directing ad traffic to are performing Legacy report mapping: Basic > Landing page Basic > Expanded landing page |
Legacy assetsCategory: Ads and assets Description: See how legacy assets in your ads helped drive performance Legacy report mapping: Assets (legacy) > Sitelink assets Assets (legacy) > App assets Assets (legacy) > Location assets Assets (legacy) > Callout assets Assets (legacy) > Lead form assets Assets (legacy) > Promotion assets Assets (legacy) > Structured snippet assets Assets (legacy) > Image assets |
Upgraded assetsCategory: Ads and assets Description: See how upgraded assets in your ads helped drive performance Legacy report mapping: Assets > Sitelink assets Assets > Callout assets Assets > Lead form assets Assets > Promotion assets Assets > Structured snippet assets Assets > App assets Assets > Price assets Assets > Hotel assets |
Billed costCategory: Billing Description: Review the actual amount that you’ll pay after adjustments have been made to your Google Ads accounts Legacy report mapping: Other > Billed cost |
Free clicksCategory: Free clicks Description: Review the types of interactions with your ads that don't incur costs, such as a hover or video play Legacy report mapping: Other > Free clicks |
Shop locationsCategory: Goals and conversions Description: Review legacy statistics from shop-specific actions for your shop locations. Legacy report mapping: Locations > Per shop report |
| Glossary |