Learn more about new features and updates in the 9 April 2020 release for Google Ads Editor version 1.3. Download the newest version of Google Ads Editor.
New Features
Optimisation score
When you select multiple campaigns or accounts in the grid and edit pane, Google Ads Editor will show a combined score, known as the optimisation score, in the edit pane next to your customer ID. Individual campaigns can be selected to see their individual optimisation score. Learn more about optimisation score
Hide sections that don’t apply to selection in edit panel
In the edit panel, Editor will now hide sections that don’t apply to the current selection. For example, the 'App settings' section on 'Campaigns' view will be hidden if the selection doesn't include any app campaigns. 'Video settings' will be hidden if the selection doesn’t include any video campaigns. This change makes the panel easier to navigate and reduces scrolling.
Open edit pane in new window
The edit panel can now be opened as a separate pop-up window, known as 'Edit selected campaigns'. You can resize and position it however you like. You’ll be able to see more columns at the same time in this separate window.
Add accounts, campaigns and ad groups to account tree
You can now add a custom set of accounts, campaigns or ad groups to your account tree panel.
- Go to the 'Accounts', 'Campaigns' or 'Ad groups' page and tick the box next to one or more rows in the main data table.
- Right-click one of the selected rows and choose Copy selection to tree view.
- You’ll now see the items from these rows along with their parent campaigns/ad groups in the account tree.
Similarly, you can double-click any row in the grid (on any view) and the account tree will jump to that row's parent.
Jump to the first error, warning and info
You can now click the icons in the summary portion of the error panel at the bottom. Clicking one of these icons will take you to the first error, warning or info, depending on which icon you clicked. These icons work similarly to tabs in the edit panel.
Deprecated
Support removed for legacy Universal App Campaigns
Legacy Universal App Campaigns have all been migrated. Google Ads Editor v1.3 has removed support for UAC. You can no longer remove ad text, image and video fields on the 'Campaigns' view.
Updated
Discovery carousel ads
Discovery carousel ads are now fully supported in Google Ads Editor.
Shared budgets
Shared budgets are now fully supported in Google Ads Editor. You can create, edit, delete or switch campaigns from one shared budget to another.
Call to action fields for bumper and non-skippable ads
You’ll now find fields for CTA and headline on bumper and non-skippable video ads.
HTML5 fields in app install ads
Google Ads Editor now supports HTML5 fields in app install ads. Previously, you had to upload this asset type manually on the frontend. Uploading HTML5 files is now easier and more efficient.
New display campaigns and Smart display campaigns will default to target CPA with bidding set to 'pay for conversions'
If your account is set up for conversion tracking, the bidding for your new display or Smart display campaigns will be automatically set to target CPA with 'pay for conversions' selected. You can always change this bid strategy later.
If your account doesn't have conversion tracking set up or is not eligible for target CPA, your new display campaigns will default to Manual CPC.