Dynamic Search Ads in Google Ads Editor

Note: ”Dynamic ad targets” is now renamed to "URL rules".

Dynamic Search Ads automatically show your ad based on the content of your website. For an overview of Dynamic Search Ads, visit the Google Ads Help Center.

Create and edit Expanded Dynamic Search Ads

1. In the type list, select Ads > Expanded Dynamic Search Ads.
2. Select Add Expanded Dynamic Search Ad.
3. Select the campaigns from your ad group that you wish to include.
4. Enter a description for your ad.
5. Add a dynamic tracking template to add tags to your landing page URLs to help you gain insights into your campaign performance.

Add multiple Expanded Dynamic Search Ads

Bulk upload of Dynamic Search Ads is available only in Google Ads Editor, our free, downloadable application for managing your Google Ads advertising campaigns. Download and install Google Ads Editor

1. In the type list, select Ads > Expanded Dynamic Search Ads.
2. Select Make multiple changes. Under "Destination,” select My data includes columns for campaigns and/or ad groups or Use selected destinations.
3. Type or paste your changes into the grid. Select Process.
4. To continue, select Finish and review changes. To add the pending changes to your account, select Keep.

Add a URL rule

For an overview of what dynamic ad targets are and how they work, visit the Google Ads Help Center.

1. In the type list, select Keywords and Targeting > URL rules.
2. Select Add URL rule.
3. Optional: Select values to target. You can also leave the values as "None" to target all webpages in the domain.
4. Optional: Enter a final URL for the dynamic ad target. If you don't enter a final URL, the URL of the ad is used. Learn how to format the final URL in the Google Ads Help Center.

Add multiple URL rules

1. In the type list, select Keywords and Targeting > URL rules.
2. Select Make multiple changes. Under "Destination,” select My data includes columns for campaigns and/or ad groups or Use selected destinations.
3. Type or paste your changes into the grid. Select Process.
4. To continue, select Finish and review changes. To add the pending changes to your account, select Keep.

To add URL rules in your CSV import file, include up to 3 pairs of URL rule conditions and values, using the following column headers:

• URL rule condition 1
• URL rule value 1
• URL rule condition 2
• URL rule value 2
• URL rule condition 3
• URL rule value 3

Important: Google Ads Editor allows you to post anything for the "Category" value. However, to ensure that your ads are targeted properly, we recommend that you check your Google Ads account for categories that the Dynamic Search Ads system has identified. (Entering your own category instead of choosing from Google Ads' categories might prevent the system from properly targeting sections of your website.)

1. Sign in to your Google Ads account.
2. Select the Auto targets tab, then select Add dynamic ad target > Add a group of webpages.
3. Select CATEGORY from the drop-down menu to view a list of categories identified by the ads system.

Related links

• Pause, remove, or resume ads
• Run ads for a limited period of time