Specify device preferences for ads

You can specify a device preference (Mobile or All) for any text, dynamic search, image or display ad, except for expanded text ads and responsive display ads.

If an ad group has both mobile-preferred and regular ads, only mobile-preferred ads serve on mobile devices, and only regular ads serve on computers and tablets.

  1. In the type list, select Ads and choose the type of ad you’d like to update.
  2. Select one or more ads.
  3. Under "Device preference" on the edit panel, select Mobile or All.

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