Add a keyword

To add a keyword, follow these steps:

 

  1. Select Keywords in the type list .
  2. Click Add keyword.
  3. If prompted, select the campaign and ad group where you'd like to add the keyword.
  4. Enter the keyword in the edit panel .
  5. Select a match type.
  6. Enter a maximum cost-per-click (CPC) bid, or ignore this field and use the ad group default bid.
  7. Enter a final URL. If you don't enter a specific URL for your keyword, the final URL in your ad will be used.

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