Add multiple keywords

Follow the steps below to add multiple keywords to new or existing ad groups.

Note: Keyword IDs are impacted by your keyword edits. Actions like editing a keyword (such as adding or removing a Final URL) or removing and reuploading a keyword will retain the same ID and historical activity stats as long as the keyword's match type and text or string remains the same. However, both of these actions will send your keywords back for review.

Step 1: Prepare your keyword list

If you prepare a spreadsheet or text file with your keywords, you can then copy and paste the list directly into Google Ads Editor.

The following columns are required:

  • Campaign name (if you're updating multiple campaigns and ad groups)
  • Ad group name (if you're updating multiple campaigns and ad groups)
  • Keyword

The following columns are optional:

  • Keyword match type: broad (this is the default), phrase, exact, negative broad, negative phrase, or negative exact.
  • Maximum cost-per-click (CPC) bid: Omit this column or leave it blank to use the ad group default bid.
  • Final URL: Omit this column or leave it blank to use the ad's final URL.
  • Status

If you include a column header row, the column headers must be in English. View a list of frequently used column headers

Step 2: Add keywords

  1. Select Keywords in the type list.
  2. Click Make multiple changes.
  3. Choose a destination for your new keywords:
    • If you prepared a list of keywords as described above, select the checkbox to indicate that your keyword information includes columns for campaign and ad group names.
    • To select specific ad groups, use the account tree.
  4. Enter the list of keywords.
  5. Click Process.
  6. If prompted, assign headings to each column of data. Verify that the headings are correct, then click Process.
  7. Click Finish and review changes to see your pending changes.
  8. To add the pending changes, click Keep proposed changes. Learn how to accept or reject individual proposed changes

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