About TV in Reach Planner

TV in Reach Planner can help you discover the right mix of TV, YouTube, and Google video partners and identify opportunities to maximize the reach and improve the frequency of your video campaigns.

You can add historical TV campaign reach, frequency, Target Rating Points (TRPs), and budget data to a media plan alongside YouTube campaign forecasts. You can then compare the estimated unique reach of a media plan with both YouTube and TV. TV in Reach Planner uses historical TV measurement data from a media measurement provider in the country where your media plan originates.

TV in Reach Planner shows reach and frequency estimates, but doesn’t guarantee any specific performance or outcomes. Actual campaign performance may vary, depending on other factors (such as ad quality, ad relevance, and campaign settings).

Benefits

  • Powered by actual TV data: TV in Reach Planner uses measurement data from historical TV campaigns and from media measurement providers. With this data, Reach Planner is designed to provide you with accurate forecasts. Learn more about forecasts in Reach Planner.
  • Fast and simple: TV in Reach Planner is integrated with existing Reach Planner functionality, giving you a fast and simple reach and frequency tool. 
  • Comprehensive settings: TV in Reach Planner allows for planning across all YouTube brand formats.
  • Actionable results: TV in Reach Planner shows clear insights on how to improve reach, frequency distribution, and effectiveness through a media plan that features both YouTube and TV. Reviewing your insights can allow you to identify opportunities to reach people who don’t watch as much TV or to reduce the frequency of your video ads to people who watch TV on a regular basis.

Methodology

TV in Reach Planner allows you to forecast for unique reach, frequency, and other media metrics in an advertising campaign that contains both YouTube and TV. TV in Reach Planner uses YouTube forecasts and historical TV data, and then calculates the predicted impact of a campaign featuring YouTube and TV with algorithms developed and published by Google (English only).

In cases where the available dimensions for YouTube and TV data are not identical (for example, different age ranges or locations) or when we’re unable to measure a metric, we may adjust one dimension or both dimensions to ensure consistency in the data.

Supported countries

Available to all users in Japan and Vietnam and on a limited basis in the United States to existing Nielsen All-Minute Respondent level data licensees. Please reach out to your Google team for more information.

Supported ad formats and devices

TV in Reach Planner supports:

  • Bumper ads
  • Non-skippable in-stream ads
  • Outstream ads
  • TrueView discovery ads
  • TrueView for reach ads
  • TrueView in-stream ads
  • YouTube Select - 15 or 20 sec. video ads
  • YouTube Select - bumper ads

In addition, TV in Reach Planner measures mobile, desktop, tablet, and connected TV usage for all countries where YouTube is available.

Frequently asked questions

What is a Gross Rating Point (GRP) / Target Rating Point (TRP)?

  • Gross Rating Point (GRP): The overall reach multiplied by the frequency (expressed as a percentage). GRPs measure the total of all Rating Points during an advertising campaign. A Rating Point is 1% of the potential audience.
  • Target Rating Point (TRP): Also known as in-demo GRPs, TRPs represent the percentage of the total in-demo audience multiplied by the frequency. For example, if your media plan reached 10% of their in-demo audience with a frequency of 1, you have 10 in-demo GRPs. This is calculated differently than GRPs because you’re basing it on the pool of in-demo audience, not the total census universe.

What’s the difference between a “Specific campaign” and a “Sample campaign” in the “TV campaign” settings?

  • Data shown in the “Specific campaign” section is based on actual campaign-level historical data from a media measurement provider in the country where your media plan originates. These numbers (GRPs / TRPs) should be the same (or very similar) as the information that an advertiser sees in their own reporting tools (assuming the discount for the TV campaign is accurately reflected in Reach Planner).
  • Data shown in the "Sample campaigns" section is built from an average of historical TV campaigns with similar reach metrics and costs to the settings in your media plan. This provides a comparison between the historical TV campaigns and your media plan.
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