24 June 2020
Today, consumers are turning to apps to stay healthy, connected and informed. App developers are facing new opportunities and challenges as they try to grow their businesses. We’re sharing two new ways for you to improve your digital skills to help you be there for your customers while balancing limited time and resources.
Grow your skills with the new app campaigns learning path and certification on Skillshop
After completing this course and certification, you’ll be able to:
- Understand key trends in app behaviour
- Refine campaigns based on your or your client’s goals
- Use machine learning to your advantage
- Take the next step beyond app advertising
Dive deeper with Academy on Air: Apps
After joining this advanced one hour session, you’ll be able to:
- Apply new principles around how to adapt your app strategy
- Launch new app campaigns following best practices
- Put our creative and measurement features to work for you
- Use advanced strategies to grow beyond an install
Posted by Elle Duncan, Managing Director, Mastery Team
