How Smart campaigns is helping you reach more customers

June 17, 2020

Smart campaigns is built specifically for small businesses like yours. Now available in all 150 countries supported by Google Ads, Smart campaigns make it easy for you to get your ads up and running in just 15 minutes. To help you reach even more people at the right time, we're introducing features to help you sign up from any device, stand out on Google Maps, see your results right on Google Search, and control when your ads show. 

Sign up directly through the mobile app

Now, you can sign up for Smart campaigns and run ads directly from the Google Ads mobile app. We’ve made the process faster and easier, so you can start advertising right away. In-app signup is currently available in the U.S., Canada, Australia, the United Kingdom, Italy, France, Spain, the Netherlands, and Japan, with more countries to follow. 

Download the Google Ads app for Android or iOS today.  

Stand out on Google Maps, for free

Stand out on Google Maps, for free

Every month, over 1 billion people use Google Maps to see what’s around them, search for businesses, and find directions. Promoted pins on Google Maps help your business stand out during these moments by displaying a prominent, square-shaped Google Maps pin. This pin can help you highlight specific services such as pickup, delivery, and other unique offerings.

As people begin to visit businesses in person again, we want to send more customers your way. Through September 2020, you won't be charged for any clicks, calls or sales from Promoted pins.

We’ve started rolling out Promoted pins to Smart campaign advertisers with a Google My Business profile, and it will be fully available in the coming weeks.

Grab the attention of more potential customers with Promoted pins

See how your ads perform directly on

To make it easier for you to check your ad's status, we've made our reporting features more accessible. With a quick search, you can instantly see the status of your Smart campaigns, how they’re performing, and how your ads look to potential customers. First, sign into the Google account you use for Google Ads. Then search for “My Ads” or “Google Ads” on

This feature will be available to all Smart campaign advertisers in the coming weeks.

See how you’re doing and how they’re viewing your ads

Control when your ads show

We've heard small businesses want more control over keywords that help them reach potential customers on Google Search. With keyword themes (formerly “products and services”), you tell us what your business offers and we’ll show your ad to potential customers searching for related phrases. This means your ads reach more of the right people and you can save time in the process. You also have the option to modify or remove keyword themes, so you’re always in control.

Keyword themes will be fully available to everyone using Smart campaigns in the coming weeks. 

Finding and managing your keywords has never been easier

To use these new features, sign into your Google Ads account or get started with Smart campaigns. 

Posted by Kim Spalding, Director of Product Management, Google Ads



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