Use the bid simulator to analyze your hotel campaigns

The Hotels Ads bid simulator helps you learn how a given bid for a particular hotel group might perform. Use it to learn about the opportunity landscape across your bids and what each opportunity would cost.

How it works

The bid simulator collects and analyzes data from hotel ad auctions on Google from the previous 7 days. It also considers information such as the quality of your ads, your competitors' bids, and bid adjustment data. The tool then estimates how certain changes to your base bid may impact your clicks, cost, impressions, and conversions.

Before you begin

Keep in mind:

• Bid changes for a hotel group can increase traffic significantly. This could cause you to reach your budget limit. We’ll show you the projected cost for bid changes, and you might need to raise your budget to make the most of the changes.
• The bid simulator’s estimates don’t reflect the adjustments other advertisers might make.
• This tool is available when ads for a hotel group have been included in enough auctions, or gained enough impressions, to estimate their performance with a different bid amount. If you don’t see the bid simulator, you probably need to let your ads run for a little while longer. You could also try to join more auctions by increasing your bids or participation rate.
• The data displayed in the bid simulator for your current bid is a projection based on your traffic over the previous 7 days. If you recently changed your bid, you may notice a discrepancy between the current data in the bid simulator and the data available in your account.
• If you are not bidding in US dollars, we convert the “Max. CPC Bid”, “Cost”, and “Conv.” columns from USD to the currency you’ve set for your customer account. The conversion uses rates available at the time of the simulation, so those estimates may contain slight inaccuracies caused by daily currency rate fluctuations.
• CPC Bid simulation is available through the Google Ads API and aggregated at the hotel group level. Hotel groups need to have at least 100 impressions to receive bid simulation estimates.

Instructions

Here's how to see your estimates for an individual hotel group and campaign group:

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

To see your estimates for an individual hotel group

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. Select the campaign you want to work with.
5. Click the Campaigns drop down in the section menu, and then click Ad groups.
6. Next, click the Hotel groups tab and select a hotel group.
7. Click the simulator graph icon next to the bid in the “Max. CPC” column or “Max. CPC%” column.
8. In the bid simulator window, select different bid options to see how they could impact your traffic.
9. To change your bid and apply it directly to your hotel group, select a new bid option in the bid simulator.
10. Click Save.

To see your estimates for an individual campaign group

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. Click the simulator graph icon next to your campaign budget in the "Budget" column.
5. In the bid simulator window, select different bid options to see how they could impact your traffic.
6. To change your bid and apply it directly to your campaign, select a new bid option in the bid simulator.
7. Click Save.