Customers interact with your ads by clicking them or by calling the phone number listed. When someone clicks your ad, they're directed to your ad destination. People using mobile devices can click the phone number in your ad to call your business directly.
A click means that someone is interested in finding out more about your business. Reviewing the number of clicks your ads get can help you understand how well your ads appeal to potential customers. Relevant ads are more likely to receive clicks and calls from people interested in what you offer.
You only pay for ad clicks and calls to your business from your ads. Your costs may vary from day to day, but you won’t be charged more than your maximum monthly budget.
Where your ad clicks come from and how your spend is distributed
To get you the most value, your ads are shown on Google Search, Maps, YouTube, and Google partner websites.
To view a breakdown of how your spend is distributed over the places your ads were shown:
- Find the campaign you want to learn more information about.
- Click on the spend amount in your local currency, located above the "Impressions" metrics.