Create and adjust conversion windows for app campaigns

Conversion actions that you create can extend across different campaigns under your Google Ads account. Create and select these actions for specific campaigns to track how well your campaigns are driving customer activity and make more informed decisions on ad spend.

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

Create a new conversion action and window

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop-down in the section menu.
3. Click Summary.
4. Click on the New conversion action button.
5. Click the 'App' card.
6. Select how to track your app conversions. (You can select Google Play, Google Analytics App + Web or third-party analytics.)
7. Select 'Installs' or 'In-app purchases'.
8. Click CONTINUE.
9. Name your conversion event in the 'Conversion name' field.
10. Select the mobile app in the 'Mobile app' field.
11. For installs: Either designate how many dollars each conversion is worth, or select 'Don’t use a conversion value for this action'.
    For in-app actions: Select how many conversions to count per click or interaction.
    • Every: Recommended for purchases since every purchase is valuable.
    • One: Recommended for leads, sign-ups and other conversions because only the first interaction is valuable.
12. Select your conversion windows. Learn more About conversion windows for app campaigns and Optimising conversion windows for app campaigns.
13. 'Include in conversions' is selected by default. By selecting this, you will include these conversions in your 'Conversions' column. If you use Smart Bidding, your bid strategies will optimise for these conversions.
14. Click CREATE AND CONTINUE.

Update existing conversion windows

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop-down in the section menu.
3. Click Summary.
4. Click on the conversion action that you wish to update in the 'Conversion action' column.
5. You’ll see the conversion action’s settings. Click Edit goal.
6. Click the down arrow for the conversion window that you wish to update.
7. Select the window you’re targeting.
8. Click DONE.

Add existing conversion actions to an existing campaign

1. From the workspace filter, select campaign type and then select App campaigns.
2. In your Google Ads account, click the Campaigns icon .
3. Click the Campaigns drop-down in the section menu.
4. Click Campaigns.
5. Select the boxes beside the campaigns that you want to update with new conversion actions.
6. A blue menu will appear above the campaigns. Click Edit.
7. Click Change conversion settings.
8. Select 'Choose conversion actions for this campaign'.
9. Click Select conversion actions.
10. Select the conversion actions that you want to apply in the conversion actions menu.
11. Click SAVE.

Related links

• About conversion windows for app campaigns
• Optimising conversion windows for app campaigns
• About conversion windows