The total number of people in your target demographics and location. For media plans in Reach Planner, population data is based on:
- Census population: The total number of people in your target demographics and location based on census data.
- Digital population: The total number of people in your target demographics and location who reported using the internet in the last 30 days.
- TV population: The total number of people in your target demographics and location who reported watching TV in the last 30 days.
- YouTube population: The total number of people in your target audience that can be reached by ads on YouTube during an average 28 day period.
In Reach Planner, changing the population updates:
- The reach percentage
- The population size
- The “Target Rating Point” (TRP) and “Cost per (target rating) point” (CPP) metrics
Population size doesn’t affect the number of people your media plan can reach.