Did you know that 75% of smartphone users expect to get immediate information while using their smartphone?1 To help you keep pace with today's impatient consumers, we announced the beta for gallery ads at Google Marketing Live. Gallery ads are a swipeable, image-based ad format that gives customers the information that they need about your products and services – right at the top of the search results page. You can showcase your brand with lifestyle imagery and bring visual content forward to the results page, helping you connect with consumers before they visit your site.
Gallery ads (beta) are now available in 11 languages: English, German, Japanese, French, Spanish, Dutch, Portuguese, Italian, Russian, Swedish and Polish. And we're also expanding the beta to more customers. Check your Google Ads account to see if you're now able to create gallery ads, or reach out to your account team for more information.
Posted by Senthil Hariramasamy, Group Product Manager, Google Ads
1Google/Ipsos, Jan 2019, Playbook Omnibus 2019, n=1,610 US online smartphone users, A18+