GML 2019 recap of announcements

May 16, 2019

That’s a wrap on Google Marketing Live 2019! Earlier this week, Google unveiled the latest innovations to help you connect with your customers and grow your business. Did you catch the livestream? If not, we’ve got you covered. You can watch sessions on-demand at g.co/marketinglive. And here are the top features we announced during the keynote:

1. Stay on-the-go and in-the-know with updates to the Google Ads mobile app

  • Creation and editing of responsive search ads
  • New recommendations and notifications

2. Promote your business locations with new features for Local campaigns

  • New inventory in Google Maps to showcase your locations in more places
  • Local campaigns available to more advertisers, including small businesses

3. Get discovered in more places with Discovery ads

4. Convey your brand with visual and interactive Gallery ads

5. Improve your reach with custom audiences and the audience expansion

6. Connect with consumers through the new Google Shopping experience

7. Reach more shoppers with updates to Shopping Ads

  • Expanded syndication of Showcase Shopping Ads
  • Optimization for store visits available in Smart Shopping Campaigns
  • New buy-online and pickup-in-store capabilities
  • Shopping campaigns with partners for retailers and brand manufacturers

8. Provide customers with a frictionless mobile experience via app deep linking

9. Use Bumper Machine to easily create 6-second bumper ads for YouTube

10. Hit your goals faster with new bidding controls

We’ll continue to post updates on these announcements so stay tuned!

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