Link your Google My Business listing to your Smart campaign

When creating a new Smart campaign, you’re asked "What business do you want to advertise?" If Google detects that the email address you use to sign into your Google Ads account is associated with a Google My Business account, your Google My Business listings will automatically appear as available businesses for your Smart campaign. If you have multiple Google My Business listings associated with your Google My Business account, they will all appear as available businesses for your Smart campaign. However, only one Google My Business listing can be associated with each Smart campaign, so if you have multiple Google My Business listings that you want to advertise, you’ll first need to create a Smart campaign for each listing.

When you link your Smart campaign to a Google My Business listing, location extensions are automatically created for your Smart campaign. Location extensions can help people find your business locations, by showing your ads with your business address, a map to your business location, or the distance to your business. Learn more about location extensions.

Don't have a Google My Business account yet? Create a free Google My Business account.

How to link a Smart campaign to a Google My Business listing

To show your Google My Business listings as available options when you create a Smart campaign, first make sure that your email address is listed with "Administrator" permissions in your Google Ads account and as either an "Owner" or a "Manager" in your Google My Business account. After you confirm that your email address for your Google Ads account is either an "Owner" or a "Manager" for your Google My Business account, follow these steps to create a Smart campaign that’s linked to Google My Business:

  1. Sign into your Google Ads account.
  2. Click All campaigns, and then click Create new campaign.
  3. Select your advertising goal.
  4. Review your Google My Business listings, and select the business you want to advertise.
  5. Finish creating your Smart campaign.
A Google My Business listing must be associated with the Smart campaign during campaign creation. It cannot be linked retroactively to a Smart campaign after it has already been created.

Unlink a Smart campaign and a Google My Business listing

There are two ways a Smart campaign can be unlinked to a Google My Business listing:

If the email address associated with a Google Ads account loses access to a linked Google My Business account, the Smart campaign associated with the Google Ads account will be unlinked from the Google My Business listing.

You can also manually unlink your Google Ads account from the “Linked accounts” page in your Google My Business account:

  1. Sign into your Google Ads account.
  2. In the upper left corner, click on the menu icon. This will pull up a list of your campaigns.
  3. Click on the campaign you want to edit. Scroll down to find the Business info card.
  4. Click Edit in Google My Business. This will take you to your Google My Business account.
  5. Navigate to the “Linked accounts” page in the left-side menu.
  6. Click Linked accounts, which will pull up your associated Google Ads account.
  7. Click Unlink.

Fix a broken link between a Smart campaign and a Google My Business listing

If a link is broken because the email address associated with a Google Ads account has lost access to the Google My Business account, the link will be restored if the email address associated with the Google Ads account is restored access to the Google My Business account.

If a link is broken by unlinking accounts on the "Linked accounts" page in your Google My Business account, you can manually relink the accounts:

  1. Sign into your Google Ads account.
  2. In the upper left corner, click on the menu icon. This will pull up a list of your campaigns.
  3. Click on the campaign you want to edit. Scroll down to find the Business info card.
  4. If your Google My Business account has been unlinked, it will show the warning, “Can’t link to Google My Business account”.
  5. Click Relink Google My Business, which will pull up a window asking for the email address of the Google My Business listing owner. Add the associated email address and click Request to Relink. This email address must be listed with “Administrator” permissions in your Google Ads account and either “Owner” or “Manager” permissions in Google My Business.
  6. Sign into your Google My Business account with the email address used to relink in step 5. Navigate to “Linked accounts”.
  7. Under “Requests”, you’ll see the request from your Google Ads account.
  8. Click Approve.
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