25 April 2019
Earlier this year, we announced that parallel tracking would be expanded to Display and Video campaigns on 1 May 2019. Parallel tracking for Display campaigns will be available starting on this date, and will become mandatory on 31 July 2019. We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalised a new date.
If you work with a click measurement provider, connect with them to ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system.
To learn more about parallel tracking, click here