আপনি যে পৃষ্ঠাটির জন্য অনুরোধ করেছেন সেটি বর্তমানে আপনার ভাষায় উপলভ্য নয়। আপনি পৃষ্ঠার নিচে অন্য কোনও ভাষা বেছে নিতে পারেন বা Google Chrome-এর বিল্ট-ইন অনুবাদ ফিচার ব্যবহার করে আপনার পছন্দের ভাষায় যেকোনও ওয়েবপৃষ্ঠা অবিলম্বে অনুবাদ করতে পারেন।

About keyword themes in Smart campaigns

 
Note: Smart Campaigns can only be created in Smart Mode. New and existing advertisers not in Smart Mode are eligible for a variety of other campaigns.

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Keyword themes are words or phrases that help match your ads with Google searches. Selecting the right keyword themes helps you reach people when they’re looking for the products and services you offer. This article explains how keyword themes work and provides tips for choosing the right keyword themes for your Smart campaigns.

How it works

A single keyword theme represents multiple similar words and phrases. For instance, the keyword theme “bakery” makes your ad eligible to show when people search for “bakery near me,” “local bakery,” and “cake shop.”

After your ad is active, you can review your campaign’s search terms and turn off any that aren’t relevant for your business. You’re in control of when your ads show.

Note: If you’re familiar with keywords in other types of Google Ads campaigns, keyword themes are similar to keywords. However, in Smart campaigns, a single keyword theme can represent multiple keywords. Save time by not entering an exhaustive list of keywords, and still get high-performing ads that show on appropriate Google searches.

Add high-value keyword themes to your Smart campaigns

Here are a few best practices for adding keyword themes to your campaign:

To change your keyword themes:

  1. Click the name of the Smart campaign you’d like to edit.
  2. Go to the “Keyword themes & search terms report” card.
  3. Click on Edit.
  4. Click Edit in the keyword theme tab.
  5. Edit your keyword themes.
  6. Click Save.

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