Metrics available in the Report Editor for Hotel ads

Note:  This article applies only to reporting for Hotel campaigns in Google Ads. If you haven't migrated your Hotel campaigns to Google Ads, read about reporting for Hotel campaigns in the Hotel Ads Center.

Hotel Ads reporting metrics are now available in Google Ads. You can view key performance data at the account, campaign, and ad group level. (Note: You won't be able to see hotel group metrics in Report Editor, but you can see Hotel ID metrics. If you'd like to see hotel group metrics, click Hotel groups in the page menu).

The Report Editor also contains key hotel attributes which you can view in a customized report.

Report Editor metrics

The Google Ads Report Editor now supports hotel attributes. You can create custom reports using many of the metrics previously available in the Hotel Ad Center. The following table provides a list of available hotel attributes found in the Report Editor, along with the corresponding metric name found in the previous Hotel Ads Center interface.

Report Editor Metrics Hotel Ad Center Metric
Advanced Booking new metric
Check-in date check_in_date
Clicks clicks
Conversions conversions
Cost billing_cost
Country / Territory country
Date type date_type
Device device_type
Hotel Center ID subaccount_id
Hotel ID hotel_id
Impressions impressions
Length of stay length_of_stay

Key performance metrics

The following metrics can be found within your Google Ads performance data at the Account, Campaign, or Ad Group level in place of the previous Hotel Ads Center version. To see this data in your Google Ads reporting, you can modify columns to select these metrics.

Column name Column category Hotel Ad Center Metric
Avg. pos. Competitive metrics ad_position
All conv. value Conversions booked_base_price_usd
Search abs. top IS Competitive metrics slot_position
Search impr. share Competitive metrics eligible_impressions
Search top IS Competitive metrics slot
Note: The average position metric (Avg. pos.) will be phased out in September 2019. Learn more about the new metrics for measuring and optimizing your Hotel ads.

Discontinued metrics

The following metrics previously available in the Hotel Ad Center have been discontinued.

  • Property: All impressions are under the "Google search" property
  • Booked_total_price_usd: With the Global site tag in Google Ads, you can choose your preferred value for "All conv. Value" and the currency will be converted into the account currency.

Related links

If you need help with your Hotel ads, please contact us or request to chat with a support specialist.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue