See how Hotel bids and adjustments performed


Note: This article applies only to reporting for Hotel campaigns in Google Ads. If you haven't migrated your Hotel campaigns to Google Ads, read about reporting for Hotel campaigns in the Hotel Ads Centre.

Often you may want to see how specific Hotel ads bids and bid adjustments performed to optimise your bidding strategies.

Measure performance of Hotel campaign bids

  1. Sign in to your Google Ads account.
  2. Click on a Hotel campaign.
  3. You'll see a table listing your ad groups, the bid strategy and level, and metrics such as clicks and impressions.

See how Hotel ads bid adjustments performed

To see how your bid adjustments for Hotel ads performed for metrics such as CTR and conversions, click on Itineraries, Devices or Locations in the page menu.

  • Itineraries: Shows bid adjustments for check-in-day, length-of-stay and user-set dates. You can only set bid adjustments for these dimensions at the ad group level.
  • Devices: Shows bid adjustments for the devices that you chose when you set the adjustment: Computers, Mobile or Tablet.
  • Locations: Shows bid adjustments for the locations you chose when you set the adjustment.

Learn more about bid adjustments for Hotel ads

Default metrics

The following metrics appear in the statistics table:
Conversions The number of conversions that you've received.
Cost / conv. How much, on average, each conversion costs.
Conv. rate How often, on average, an ad click or other ad interaction leads to a conversion.
Clicks When someone clicked on your ad.
Impr. Each time that your ad showed in the hotel booking module.
CTR How often someone who saw your ad clicked on it.
Avg. CPC How much you're charged, on average, when someone clicked on your ad.
Cost How much you spent during this period.

Related links

If you need help with your Hotel ads, please contact us or request to chat with a support specialist.
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