Asset requirements for App campaigns for engagement

To get the best results from your App campaigns for engagement, it’s important to provide high-quality assets for your ads. Compelling text, appealing images, and interesting videos are more likely to generate clicks for your campaign. This article shows you what assets you need to provide, and the specifications for each type of asset. 

Note: Content may be dropped, cropped, or modified during the ad serving process.

Asset requirements

Asset type Requirements Recommendations
Text (required)
  • Minimum of 2 headlines and 1 description
  • Each text asset should end with punctuation (see policy guidelines)
  • Make headlines and descriptions as long as possible, but within the character limit
  • Make sure each text asset makes sense on its own and provides a clear value proposition
  • Ensure your text is relevant to your page themes and the action the user will take in your app
Images (optional)
  • Accepted image size (pixels):
    • 320 x 50 
    • 320 x 480
    • 480 x 320
    • 300 x 250
    • 1200 x 628
  • Deviation of image aspect ratios should not exceed 1%
  • Maximum file size: 1MB
  • No text, except for logos
  • Where possible, use images that are relevant to the action the user will take in your app
Video (optional)
  • Maximum of 20 videos
  • Can be submitted as a full YouTube URL
  • Use videos at least 10 seconds in length
  • Upload as many videos as possible (maximum of 20 per ad group) so that there are multiple options that can be matched to different creatives



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