29 October 2018
Advertisers who measure shop visits can now better understand how many shop visits come from new or repeat customers. Use these insights to tailor your messaging (e.g. promote offers specific to new customers) or adjust your marketing strategy to help reach your most valuable customer segment. For example, if your business goal is to maximise sales from existing customers, identify which campaigns and ad groups reach the most returning customers and focus your budgets, bid increases and keyword expansions there.
Posted by Victor Zhu, Product Manager, Online-to-Offline Measurement
