Based on your existing account settings, Google Ads may recommend certain columns in the statistics table that can help you find important data and make the most out of your campaigns, ad groups, ads and keywords.
In this article, you’ll learn how to recognise when a recommended column has been added to your statistics table and manage them so that you see the data that matters most to your business.
How to recognise recommended columns
When a column is recommended in your account, it will automatically appear in your table. You will know that it’s a recommended column because the column name will have a dotted blue line underneath. Recommended columns can be added or removed at the user level, meaning that when you make a change it will only be reflected in your preferences and other users in the account will still see the recommended columns until they modify them.
How to add or re-enable recommended columns
- In your Google Ads account, click the Campaigns icon
.
- Click Overview.
- Click the columns button
to modify your table’s columns.
- Columns with a dotted blue line underneath are recommended columns. You'll be able to see a list of all recommended columns for that report under your column set. Additionally, the 'Recommended columns' drop-down section will contain all of the enabled and disabled recommended columns. Columns with an empty tick box are recommended columns that you've turned off and columns with a blue tick box are recommended columns that you’ve enabled. You can tick all the recommended columns that you would like to add to your report.
- To permanently add a recommended column to your table, you can drag it from the bottom position of your column set on the right hand side above the divider line. Once a recommended column has been added to your permanent set of columns, the blue dotted line underneath it will disappear.
to modify your table’s columns.How to remove recommended columns
- In your Google Ads account, click the Campaigns icon
- Click Overview.
- Hover over a column with a dotted blue line underneath and click Don’t show this column.
- Alternatively, you can click the columns button
- You can see all of your table’s columns in the column list. Columns with dotted blue line underneath are recommended columns.
- Click the 'X' icon to turn off the recommendation for that column.
- You can disable all column recommendations by switching off the Show recommended columns in your table toggle.
Tip
After you've added the columns that interest you, you can click on any column name to sort by that topic. For instance, click the "Ad group" column to sort alphabetically by ad group, or click the "Impressions" column to sort your ad groups from most impressions to least.
